Marketing Campaign and Communications Plan
Promoting COVID-19 vaccinations at the University of South Carolina.
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In order to execute an effective Integrated Marketing Communications (IMC) strategy, I take into account the 6 M's model.
As a Graphic Designer and Communications Coordinator for the Public Relations and Marketing team at Student Health Services at the University of South Carolina, I have worked within a limited timeframe to develop new and creative ideas to support the advertising campaign and communications plan promoting COVID-19 vaccinations. Our goal has been to help increase vaccination rates in the local community at the University of South Carolina.
Other Slogan;
Garnet & Vaxxed! Vax up and Mask up!
Keep Cocky Safe!
Keep South Carolina Safe!
Keep yourself and our community safe!
Help us to keep our community safe and healthy!
Together we save more lives!
